AIA Worldwide: Ong by IPG Mediabrands
- Location:
This film by AIA and IPG Mediabrands, titled ‘The Ong-ly Way to Prosper’ sees a grandfather giving financial advice to three of his grandchildren; sending them on a mission to identify Chinese proverbs that will help them preserve their family wealth. Due to the grandchildren’s’ lack of cultural understanding, they repeatedly fail to accurately identify the meaning of the proverbs, despite various comical attempts. The film however ends with the grandchildren finally comprehending the true meaning of these sayings and the impact it would have on their lives.
Credits
AIA:
Chan Ming Yen: Associate Director, Brand & Digital Marketing
Dennis Foo: Senior Manager, Digital Marketing
Ong Luei Hann: Senior Associate, Digital Marketing
Choy May Yee: Brand Manager
Kristen San: Brand Manager
Reprise:
Creative Directors: Amir Faiz, Eddy Nazarullah
Copywriter: Laura Lim, Jazelia Jasmene
Art Director: Ng Yao Ding, Faridzul Hafizi
Designer: Arifin Razak
Producers: Denis Gonsalvez, Sheikh Munasar
Associate Account Director: NoorHajar Yusof
Account Manager: Loke Sau Mun
Others: Zaulin Kartini
Passion Pictures:
Film Director: Darrel Tan Hyon Le
Producer: Zureen Zulkifli
Photography Studio: Wizard Photography
