The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Date: Jan 2020
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This film by AIA and IPG Mediabrands, titled ‘The Ong-ly Way to Prosper’ sees a grandfather giving financial advice to three of his grandchildren; sending them on a mission to identify Chinese proverbs that will help them preserve their family wealth. Due to the grandchildren’s’ lack of cultural understanding, they repeatedly fail to accurately identify the meaning of the proverbs, despite various comical attempts. The film however ends with the grandchildren finally comprehending the true meaning of these sayings and the impact it would have on their lives.



Chan Ming Yen: Associate Director, Brand & Digital Marketing

Dennis Foo: Senior Manager, Digital Marketing

Ong Luei Hann: Senior Associate, Digital Marketing

Choy May Yee: Brand Manager

Kristen San: Brand Manager


Creative Directors: Amir Faiz, Eddy Nazarullah

Copywriter: Laura Lim, Jazelia Jasmene

Art Director: Ng Yao Ding, Faridzul Hafizi

Designer: Arifin Razak

Producers: Denis Gonsalvez, Sheikh Munasar

Associate Account Director: NoorHajar Yusof

Account Manager: Loke Sau Mun

Others: Zaulin Kartini

Passion Pictures:

Film Director: Darrel Tan Hyon Le

Producer: Zureen Zulkifli

Photography Studio: Wizard Photography