Girl Scouts of the USA: Lessons that last a lifetime by Invisible Man
- Location:
A new TV campaign by Invisible Man for the Girl Scouts of the USA focuses on the iconic Girl Scouts Cookie program, explaining to viewers how the decades-old tradition of fundraising by selling sweets door-to-door can teach young women lifelong values.
In the spot, a young girl sells cookies on the doorstep, backed up by an invisible cookie-shaped mascot that eggs her on. The piece shows the young scout at different stages of her life, showing how she takes the lessons learned from the organisation through her life in education and business. As the spot ends, it shows her passing on the tradition - and her steadfast cookie friend - to her own young daugher.
Invisible Man said: "'Lessons That Last A Lifetime' was created to highlight the true purpose of the Girl Scout Cookie program beyond just providing America with their annual Thin Mint fix."
Credits
Agency: Invisible Man
Rachel Howald - writer/art director & founder of Invisible Man
Lisa Goore - producer
Production Company: Raucous Content
Executive Producer - Steve Wi & Phyllis Koenig
Director - Vance Malone
Director of Photography - Sy Turnbull
Producer - Larry Gold
Editorial: Cosmo Street Editorial
Exec Producer - Maura Woodward
Editor - Aaron Langley
Asst Editor - Chrissy Doughty
Producer - Paolo Solarte
Color Correct: Chimney
Colorist: Lez Rudge - Colorist
Kody Wescott - Assistant Colorist:
Tierney Farrell - Color Producer:
Finishing: Ntropic
Exec. Producer - Helena Lee
CD/Lead Flame Artist - John Yu
Flame Artist - Mark Sanna
Sr. Producer - Veronica Ware
Music: Mophonics
Music composition and arrangement - Roberto Murguia
Executive Creative Producer - Jean Scofield
Creative Producer/Partner - Kristoffer Roggemann
Executive Creative Director/Partner - Stephan Altman
Head of Production/Partner - Shelley Altman
Audio: Honeymix
Mary Ruth Tomasiewicz - Executive Producer
Eric Thompson - Audio Engineer
Casting: Eesther Casting
Casting director - Esther Seznie
VO Casting: Honeymix
Mary Ruth Tomasiewicz - Executive Producer
