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The Drum

Interflora: The Equal Truth

Client: Interflora
Date: Mar 2021
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Flower company, Interflora, is highlighting gender inequality with new rose bouquet where just one of the flowers is red.

This year, Interflora is taking on the #ChooseToChallenge theme by visualising the gender inequality statistics that are still prevalent today by using Interflora flowers to raise awareness of gender bias. Made up of a mix of white and red roses, they show how women are often overlooked and outnumbered.