WordPress.com: Do Anything by Interesting Development

Date: Jan 2019
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Online publishing tool WordPress.com is kicking off its first large-scale national brand campaign since its launch more than a decade ago.

WordPress.com, which powers millions of sites, from bloggers and small businesses to CNN, News Corp. and Microsoft, will encourage aspiring entrepreneurs, creators and more to 'Do Anything' via a quirky creative campaign from Interesting Development.

The 30-second spot resembles a fairly straightforward call to pursue one’s dreams, until it takes an unexpected turn and reveals a mad scientist whose (perhaps already realized) dream is to shrink everyone on Earth. This mad scientist story will continue to play out across two print ads in The New Yorker and at the microsite shrinkify.com.

The TV spot will run on national networks including A&E, AMC, Bloomberg TV, CNBC, CNN, The History Channel, MSNBC and National Geographic. A separate audio spot will air on popular podcasts including NPR’s 'How I Built This' and The New York Times’s 'The Daily.'

Interesting Development conceived of the mad scientist-themed creative campaign and oversaw TV, print and podcast advertising, working alongside in-house teams at WordPress on the microsite.


Interesting Development (Agency)

Paul Caiozzo, Chief Creative Officer

Nathan Frank, Executive Creative Director

Johan Leandersson, Creative Director

Prit Patel, Copywriter

Mai Huynh, Head of Production

Tamera Geddes, Managing Director

Landia (Production Company)

Director: Miguel Campaña

Executive Producer: Juan Pablo Taylor and Julian Castro

DP: Emilio Valdez

Art Director: Claudio Castelli

No6 Editorial

EP: Corina Dennison

Producer: Malia Rose

Editor: Jason Macdonald

Assistant Editor: Maggie Sloane

Flame: Ed Skupeen

Flame Assist: Mark Reyes

Sastre VFX

Alejandro Taylor, Vfx Supervisor/Lead Compositor


Esteban Ponce, 3d Generalist

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