The Drum Awards for Marketing - Entry Deadline

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Client: Hyundai
Date: Jan 2017
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Using an oversized cardboard ‘delivery box’, the film shows a mix of different types of people and a variety of locations around the UK. Everything from quiet suburban streets and blocks of flats to isolated farmhouses in dramatic locations. As we visit these locations we are struck by the presence of a huge cardboard box.

The box is always ‘parked’ in a place you would expect to see a real car, but it is not until the end of the commercial, when a box is finally opened, that a part of a Hyundai is revealed.

Credits

Creative director: Andy Wyton, Chris Kirk

Additional Credits: Planning director: Michael Herbert

Agency producer: David Shute

Production company: Gorgeous

Director: Chris Palmer

Executive producer: Rupert Smythe

Producer: Ciska Faulkner

Editor: Scot Crane at The Quarry

Audio: Parv at Wave

Post production: Tom Sparks @ Youngster