Using an oversized cardboard ‘delivery box’, the film shows a mix of different types of people and a variety of locations around the UK. Everything from quiet suburban streets and blocks of flats to isolated farmhouses in dramatic locations. As we visit these locations we are struck by the presence of a huge cardboard box.
The box is always ‘parked’ in a place you would expect to see a real car, but it is not until the end of the commercial, when a box is finally opened, that a part of a Hyundai is revealed.
Creative director: Andy Wyton, Chris Kirk
Additional Credits: Planning director: Michael Herbert
Agency producer: David Shute
Production company: Gorgeous
Director: Chris Palmer
Executive producer: Rupert Smythe
Producer: Ciska Faulkner
Editor: Scot Crane at The Quarry
Audio: Parv at Wave
Post production: Tom Sparks @ Youngster