Hyundai: advert-body-2 by Innocean

Primesight, Havas Media’s Adcity, Innocean and Hyundai partnered for a three-week Digital Out of Home campaign to raise awareness of Hyundai’s Santa Fe Endurance Edition.

The campaign creative tells the compelling story of Ernest Shackleton’s great-grandson, Patrick Bergel. He decided to head to the South Pole late last year to re-create his ancestor’s epic expedition in a Hyundai Santa Fe, becoming the first passenger car to cross the Antarctic last year. The 5800km journey of snow and ice across the South Pole was captured in a short film for Hyundai.