Read our new manifesto

Did you miss the deadline?

There’s still time, request your extension

The Drum

Hyundai: On To Better by Innocean Berlin

Client: Hyundai
Date: Apr 2021
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
5 votes

Hyundai has teamed up with Innocean Berlin, acclaimed director Sebastian Strasser and Oscar-winning cinematographer Linus Sandgren to promote the electrification of its cars.

In the film, Hyundai takes a deep dive into the life and mind of a car designer on his relentless quest for better. The brand shows the process of creating some of its most recent and cutting-edge models - the Kona Electric, the Santa Fe Plug-in Hybrid, the Nexo Fuel Cell, and the all-new Tucson Hybrid - from early sketches, to intricate computer renders, to clay models, all the way to the finished cars.

The campaign, shot in Berlin during the summer of 2020, is Hyundai Europe’s largest campaign to date and is currently running across the continent on TV, Social Media, print and OOH.

Credits

Client: Hyundai Motor Europe

CMO: Andreas-Christoph Hofmann

Director Marketing: Laura Rathai

Head of Brand Strategy & Campaign: Andrea Razeto

Brand Strategy Manager: Hyang A Kim

Agency: Innocean Berlin

European Chief Creative Officer: Gabriel Mattar

Executive Creative Director: Ricardo Wolff

Associate Creative Director: José Gomes

Associate Creative Director: Pedro Lourenco

Art Directors: Bianca Heusch, Gonçalo Martinho, Meri Giorgobiani

Copywriters: Andy King, António Neto, Rohan Vitus Fernandes

Client Service Director: Jonathan Hill

Business Director: Björn Wilke

Sr. Account Director: Sven Kuebler

Sr. Account Manager: Joanna Quintanilla

Account Manager: Lin Fang

Junior Digital Account Manager: Ichraq Sabbani

Head of TV: Fabian Barz

Senior Art Buyer: Martina Teuchnerova

Associate Creative Director Digital: Timo Kanehl

Creative Director: Igor Karpalov

Senior Designer: Christoph Stender

European Strategy Director: Sophia Goerner

Senior Strategist: Fernanda Czarnobai

Film Production Company: ANORAK

Managing Director: Christiane Dressler

Director: Sebastian Strasser

Cinematographer: Linus Sandgren

Executive Producer: Catherine Baikjousis

Producer: Björn Krüger-Levy

Line Producer: Karin Rudokas

Editing: Schnitbar

Editor: Toni Froschhammer

Production Designer: Marketa Korinkova-Taplin

Art Director: Friederike Goebbels

Prop-Master: Magda Swiatek

Styling/Wardrobe: Dorothee Hohndorf

Casting: Emma Chitty

Post-Production: The Mill Berlin & London

Creative Director: Dan Williams

Executive Producer: Clare Melia, Justin Stiebel

Producer: Imogen Pai

VFX Supervisor: Stefan Susemihl

On Set VFX Supervisor: Dan Williams, Stefan Suemihl, Laurent Giaume

CG Supervisor: Dave Hempstead

2D Supervisor: Pete Hodsman

Music: “Ap_piano” by Sascha Ring

Sound Studio: Basis Berlin

Sound Engineer: Ansgar Frerich