Hyundai: On To Better by Innocean Berlin
- Location:
Hyundai has teamed up with Innocean Berlin, acclaimed director Sebastian Strasser and Oscar-winning cinematographer Linus Sandgren to promote the electrification of its cars.
In the film, Hyundai takes a deep dive into the life and mind of a car designer on his relentless quest for better. The brand shows the process of creating some of its most recent and cutting-edge models - the Kona Electric, the Santa Fe Plug-in Hybrid, the Nexo Fuel Cell, and the all-new Tucson Hybrid - from early sketches, to intricate computer renders, to clay models, all the way to the finished cars.
The campaign, shot in Berlin during the summer of 2020, is Hyundai Europe’s largest campaign to date and is currently running across the continent on TV, Social Media, print and OOH.
Credits
Client: Hyundai Motor Europe
CMO: Andreas-Christoph Hofmann
Director Marketing: Laura Rathai
Head of Brand Strategy & Campaign: Andrea Razeto
Brand Strategy Manager: Hyang A Kim
Agency: Innocean Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Associate Creative Director: José Gomes
Associate Creative Director: Pedro Lourenco
Art Directors: Bianca Heusch, Gonçalo Martinho, Meri Giorgobiani
Copywriters: Andy King, António Neto, Rohan Vitus Fernandes
Client Service Director: Jonathan Hill
Business Director: Björn Wilke
Sr. Account Director: Sven Kuebler
Sr. Account Manager: Joanna Quintanilla
Account Manager: Lin Fang
Junior Digital Account Manager: Ichraq Sabbani
Head of TV: Fabian Barz
Senior Art Buyer: Martina Teuchnerova
Associate Creative Director Digital: Timo Kanehl
Creative Director: Igor Karpalov
Senior Designer: Christoph Stender
European Strategy Director: Sophia Goerner
Senior Strategist: Fernanda Czarnobai
Film Production Company: ANORAK
Managing Director: Christiane Dressler
Director: Sebastian Strasser
Cinematographer: Linus Sandgren
Executive Producer: Catherine Baikjousis
Producer: Björn Krüger-Levy
Line Producer: Karin Rudokas
Editing: Schnitbar
Editor: Toni Froschhammer
Production Designer: Marketa Korinkova-Taplin
Art Director: Friederike Goebbels
Prop-Master: Magda Swiatek
Styling/Wardrobe: Dorothee Hohndorf
Casting: Emma Chitty
Post-Production: The Mill Berlin & London
Creative Director: Dan Williams
Executive Producer: Clare Melia, Justin Stiebel
Producer: Imogen Pai
VFX Supervisor: Stefan Susemihl
On Set VFX Supervisor: Dan Williams, Stefan Suemihl, Laurent Giaume
CG Supervisor: Dave Hempstead
2D Supervisor: Pete Hodsman
Music: “Ap_piano” by Sascha Ring
Sound Studio: Basis Berlin
Sound Engineer: Ansgar Frerich