The Drum Awards for Marketing EMEA - Awards Show

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Date: Feb 2020
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In ‘The Moldy Whopper’ a food artist is seen putting together a Whopper. The sandwich looks perfect, with ingredients piled to perfection. Then we wait. The speeded-up action shows the burger deteriorating before our eyes over the course of 30 seconds. First the lettuce wilts, then white, fuzzy mold takes over the meat patty, then turns green. The burger flattens out as the mold takes over as we find out that the action took place over 34 days. It ends with the text “The beauty of no artificial preservatives”.

In still images, up-close pictures of the mold are accompanied by the number of days that have passed since the sandwich was prepared, utilizing the tag line from the TVC.

The rotting burger is part of a global effort for the fast food purveyor has set forth to remove artificial preservatives from the Whopper and more of its food products. The brand stated that it has achieved a milestone by removing artificial preservatives from the Whopper sandwich, in most European countries and select markets in the United States.

Burger King’s agency partners: Publicis, Ingo and David Miami collaborated to deliver the campaign.


Agency: INGO

Executive Creative Director: Björn Ståhl

Art Director: Max Hultberg

Copywriter: Magnus Ivansson

Planner: Simon Stefansson

Account Director: Rickard Allstrin

Account Manager: Mia Melani

Final Art: Åsa Eklund, Alexander Lundvall

Tech Director: Stefan Kindgren


Global CCO & Partner: Pancho Cassis

Group Creative Directors: Fernando Pellizaro, Jean Zamprogno

Senior Art Director: Camilo Jimenez

Art Director: Sergio Takahata

Group Account Director: Stefane Rosa

Executive Producer: Carlos Torres

Agency: Publicis

GLOBAL CCO: Bruno Bertelli

CCO: Eduardo Marques, Jorg Riommi

ECD: Pablo Dachefsky

Art Director: Ivan Montebello

Copywriter: Pablo Murube

CLIENT: Burger King


Photographer: Pål Allan

Food stylist: Anna Lindblad

Photo assistant: Erik Ögnelooh

DOP: Viktor Kumlin

Graffer: Kalle Dahlberg

COLONY (Production company)

Art buyer / Producer: Jenny Steggo

Producer and director: Markus Ahlm

Producer: Lena von der Burg

Online: Erik Lindahl / Colony

Sound: Quint Starkie

Grade: Jean-Claude Soret, MPC London


“What A Difference A Day Makes” by Aretha Franklin

MOKOH Music Berlin

Music Supervisor & Intro Composer: Maria Moritz, Stephan Moritz


Danny Simon – Music, Director

Ryan Schinman – Co-Founder