The on-demand laundry app, Laundrapp, recently acquired by group collective Inc & Co, is launching a targeted online campaign on Monday 8 June.
The creative, produced by Manchester-based digital agency Neon, will be featured on the website for parents, Mumsnet.
The work is a new direction for the brand, targeting exhausted parents who have had to juggle working from home while simultaneously home-schooling children and managing household chores during the lockdown period, especially mums. And – while many cleaning services are closed during this period – Laundrapp wants to raise awareness that it is open and easy to use, without leaving the home. Parents can access the service quickly and easily via their phone or other devices with the laundry collected using a safe, contactless pick up from their home.
Chloe Waddington, Head of Agency, Neon