Universal Pictures: leaderboard-top-1 by Illumination

The out-of-home campaign for Universal and Illumination’s movie, The Grinch had many slick one-liners by the green guy himself. In them, the Grinch makes local, snarky comments, on each billboard, bus side and placement.

The campaign featured both digital and printed outdoor billboards and totaled around 200 different Grinch lines. The campaign ran in New York, Los Angeles, Chicago and San Francisco, and some secondary markets.