Agency: Ikea
Client: Ikea
Date: Feb 2022
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Ikea and meatballs (or plantballs) pretty much go hand in hand, and in a bid to make them more sustainable the Swedish retailer is calling on talented tech-savvy job applicants to join them for an interview with a twist.

Each interviewee will be encouraged to put forth their ideas while trying experimental never-before-served 3D-printed meatballs. ‘Taste the Future’ aims to entice a diverse and extraordinary range of candidates through a unique, (hopefully) tasty and thought-provoking interview for various roles.

The push comes as Ikea is predicted to open more than 150 technology and innovation roles across Europe, and is in line with its commitment to offer 50% plant-based main meals in its restaurants by 2025.