Ikea Canada: The Wardrobe
- Location:
As we enter the New Year, many of us are making resolutions to get more organized – in life and at home. Ikea’s answer? A colour coordinated, organizer’s dreamland, anchored by Ikea's iconic selling wardrobe, Pax and told like many Ikea spots, through the eyes of a child.
In this new 30-second spot, we see a young girl looking to play inside her parents’ Pax wardrobe. As she opens the door, a light beams from within, inviting her further inside. As we follow her through the clothes, she enters an infinitely stretching, labyrinthian world made up of Pax wardrobes, each of them perfectly organized and sorted by colour. We see a world where everything is put away perfectly in its right place. Through her eyes, the possibilities of organization feel almost magical.
Credits
Title: The Wardrobe
Client: IKEA
Creative Director: Christina Yu / Aaron Starkman
Art Director: Nick Noh
Writer: Jordan Darnbrough
Strategist: Sean McDonald, Stacy Ross
Broadcast Producer (in house): Anna Tricinci
Production Company: Revolver Films
Director: Scott Cudmore
Editor: Ross Birchall
Director of Photography: Pablo Berron
Line Producer: Peter Oad
Post Production House: Saints Editorial
On-Line: Kaelem Cahill, The Vanity
Grading: Wade Odlum, Alter Ego
Casting Director: Steven Mann, Mann Casting
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Art Mullin Date of First Appearance: January 9, 2020
Account Services: Sarah Riedlinger, Group Account Director Megan Christopher, Account Manager
Client: Lena Dukic, Brand Director Jordan Sequeira, Brand Manager Ami Warrington, Brand Manager
