Seattle-based Hum Creative was tasked with developing a full rebrand for Juicebox, "a locally loved cafe and juicery in the busy Capitol Hill neighborhood of Seattle" that offers vegetable-focused meals and organic cold-pressed juice. Hum was responsible for creating a rebrand that would "encourage continued growth and brand recognition of the cafe." By establishing four brand pillars - energized, nourishing, accessible, and mindful - the design firm created a branding that focuses around the idea that good times follow good meals.
Creative Director: Kate Harmer
Designers: Aaron Bloom, Glenn Newcomer
Photographer: Brooke Fitts