Carling: The Guv’nor by HSE Cake

Agency: HSE Cake
Client: Carling
Date: Jun 2016
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Carling has teamed up with football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather, in celebration of their forthcoming summer promotion, Pay Per Inch.

To give football fans the most enjoyable way to experience the match at home with your mates this summer, they are offering fans the opportunity to get their hands on high-quality TVs simply for the price of its screen size.

To bring this to life, Carling has recruited England football legend Paul Ince, famously known as the Guv’nor, to put on his best tux to play the lead role, as the owner of a TV warehouse. Ince, (or should that be Inch), is joined by fellow East London football hero, Jimmy Bullard, who tries his best to persuade the Guv’nor to part with the TVs for the low price being offered by the promotion.


Creative: Nicola Rutledge (lead), Simon Moore

Additional Credits: Script: Nicola Rutledge (lead), Simon Moore

Production: Adam Vessey (lead), Guts and Glory

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