HP Inc.: advert-body-2
- Location:
The spot, 'Hold on to the ones your love,' which celebrates the launch of the HP ENVY Photo 7800, is driven from market insights that millennial families feel as though their connections are intangible in today’s digital world.
Whether it’s answering emails during dinner time, or surfing social media as a rote action in the middle of a conversation, it’s clear that there’s less quality time in our digital age.
The spot follows how a young son uses the printer to remind his parents of their love of each other by placing printed photos of their happier times in places they will find them.
Credits
Full credits
Title of ad: 'Hold on to the ones you love’
Chief Creative Officers: Philip Bruni, Barnabas Wilhelm
Creative Director: Barnabas Wilhelm & Ed Tillbrook
Brand supervisors: John Randazzo, James Gomez
Agency Supervisors: Philipp Bruni
Art Director: Barnabas Wilhelm & Ed Tillbrook
Production:
Director: Barnabas Wilhelm
Executive Producer: Philipp Bruni
Production company: PHYNEfilms; The Robot (service company)
Producer: Philipp Bruni, Liam Johnson
Line Producer: Kabelo Seane
DOP: Sebastian Cort
Production Design: WMDesign, Warren Grey
Wardrobe: Annies Wardrobe, Karlien Seegers
Hair&Make-up: Tarryn-Lee Kelly
Post-production:
Editor: Josh Borrill, The Post Office
Online-Edit: Charmaine Greyling, Ludus
Grade: Nic Apostili, Comfort &Fame
Music:
Sound Design: Rob Brinkworth, Resonate
Artist/band of song in video: Alice Phoebe Lou
Song: Red
