Agency: HOY
Date: May 2019
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HOY (Havas Buenos Aires) has crafted a campaign for Forbes Argentina, 'My Name'.

All around the world women in the workforce face huge barriers. Working mothers are discriminated for not being with their children. Young girls are kept away from careers because of gender stereotypes. Paychecks aren’t fair. The pay gap continues.

And then there is the phenomenon known as 'The Glass Ceiling'. When companies look to give promotions, women are usually not even considered, especially for hierarchy positions within their corporations. This is why there are so few women chief executives, and so few role models girls can look up to.

Forbes Women Power Summit is a space dedicated to recognize the impact and added value that women bring to the world of business, business and the economic development of the country.

A promotional film for the summit shows a girl being embarrassed and ostracized for her name. It ends up being the same as many chief executives, which causes her shame - it is a metaphor for that glass ceiling.


Title: My name

Client: Forbes Argentina

Product: Women Power Summit

Agency: HOY

Managing Directors: Ernest Riba, Pedro Di Risio

Executive Creative Directors: Federico Plaza Montero, Nicolás Zarlenga

Creative Directors: Juan Martín Lodola, Maximiliano Samaruga

Copyriter: Juan Francisco Marzari

Art Director: Federico Landajo

Agency Head of Production: Emiliano Alvarenga

Production Company: LANDIA

Director: Nicolás Kasafoff - Alan Segal

Director of Photography: Francisco Hauser

Executive Producer: Andrián D'Amario, Diego Dutil

Producer: Ale Panzitta

Editor: Andrés Quaranta

Music: Happy Together