HOY (Havas Buenos Aires) has crafted a campaign for Forbes Argentina, 'My Name'.
All around the world women in the workforce face huge barriers. Working mothers are discriminated for not being with their children. Young girls are kept away from careers because of gender stereotypes. Paychecks aren’t fair. The pay gap continues.
And then there is the phenomenon known as 'The Glass Ceiling'. When companies look to give promotions, women are usually not even considered, especially for hierarchy positions within their corporations. This is why there are so few women chief executives, and so few role models girls can look up to.
Forbes Women Power Summit is a space dedicated to recognize the impact and added value that women bring to the world of business, business and the economic development of the country.
A promotional film for the summit shows a girl being embarrassed and ostracized for her name. It ends up being the same as many chief executives, which causes her shame - it is a metaphor for that glass ceiling.
Title: My name
Client: Forbes Argentina
Product: Women Power Summit
Managing Directors: Ernest Riba, Pedro Di Risio
Executive Creative Directors: Federico Plaza Montero, Nicolás Zarlenga
Creative Directors: Juan Martín Lodola, Maximiliano Samaruga
Copyriter: Juan Francisco Marzari
Art Director: Federico Landajo
Agency Head of Production: Emiliano Alvarenga
Production Company: LANDIA
Director: Nicolás Kasafoff - Alan Segal
Director of Photography: Francisco Hauser
Executive Producer: Andrián D'Amario, Diego Dutil
Producer: Ale Panzitta
Editor: Andrés Quaranta
Music: Happy Together