Jackpot.com: In Your Hand by HMS16

'In Your Hand' marks the entry of Jackpot.com, the global platform for betting on the world's lotteries, to the UK market. The company is breaking through with a fully integrated marketing campaign, headlined by their first TVC.

Launched on 15 May, the 30-second ad is being broadcast nationwide and showcases the simplicity of having the world of lotto in your hand, no gimmicks required.

Led by creative agency HMS16, the campaign will introduce new viewers to the service in a graphic and visually dynamic way.