Jeep: Groundhog Day by Highdive Advertising
In its return to the Big Game, the Jeep brand debuted a 60-second commercial starring Bill Murray reprising his role as Phil Connors from the 1993 film Groundhog Day. In the commercial, Phil Connors enlists the help of the Jeep Gladiator as his "getaway vehicle" after taking the groundhog, thus significantly altering his days for the better.
The spot opens as the clock turns 6:00am I Got You Babe by Sonny & Cher starts playing, replicating the scene from the film. Phil Connors himself suddenly sits upright in bed. 27 years later, he's stuck in Punxsutawney once again. The Jeep brand worked closely with Sony Pictures to ensure authenticity with the original film, which is now available to buy on disc and digital.
"This is my first commercial. I'm glad I did it with you (Jeep)," said Bill Murray. "And I'm glad that this is my last commercial, as well."
Locations featured in the commercial include the original bed-and-breakfast where Bill Murray's character Phil Connors wakes up every morning; the Town Square where the Groundhog Day Festival takes place in the original movie; and the restaurant in Woodstock where Bill Murray's character toasts to "world peace" in the original movie. Additional facts about the film set can be found here.
The brand also licensed the iconic Sonny & Cher song "I've Got You Babe" from Warner Music for use in the commercial.
Director: Jim Jenkins
EPs: Ralph Laucella, Marc Grill
Producers: Marc Grill, Ken Licata
DP: Trent Opaloch