Teatulia: advert-body-3 by Here Design

Bangladeshi tea brand Teatulia has launched in the UK with a new brand identity by Here Design. This expansion coincides with the opening of a flagship store in Covent Garden where its range of organic teas will be available. Here’s production studio ‘Here Makes’ has also created a range of branded lifestyle items to bring the brand to life.

The on-pack design is infused with Bangladeshi culture; inspired by renowned graphic designer Satyajit Ray, the lush colours of the tea garden and Bengali script. Each variant is emblazoned with its beginning letter, moving away from a category focus on the health benefits of tea and instead concentrating on taste.

All other copy on the packaging has been stripped back, with geometric patterns in bold, vivid colours taking centre stage and catching the eye on a busy shelf. Here Design found inspiration for these jewel-like colours in the clothing of local Bangladeshi women working in the tea garden, standing out against a sea of green foliage.