The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Heinz
Date: Feb 2022
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Heinz Beanz and non-profit organization Magic Breakfast have teamed up for a hard-hitting campaign to raise awareness of the severity of food insecurity experienced by many children up and down the UK.

At the heart of the campaign is an interactive out-of-home (OOH) activation that highlights how hard it is for kids to concentrate on schoolwork when they start the day hungry.

Nine digital screens read: ‘It’s harder for children to focus when they’re hungry’ with the sentences becoming more difficult to read and out of focus the longer passersby stare at them.