Heinz: advert-body-1

Heinz Beanz and non-profit organization Magic Breakfast have teamed up for a hard-hitting campaign to raise awareness of the severity of food insecurity experienced by many children up and down the UK.

At the heart of the campaign is an interactive out-of-home (OOH) activation that highlights how hard it is for kids to concentrate on schoolwork when they start the day hungry.

Nine digital screens read: ‘It’s harder for children to focus when they’re hungry’ with the sentences becoming more difficult to read and out of focus the longer passersby stare at them.