BBH: Heinz Makes It Better by Heinz

Agency: Heinz
Client: BBH
Date: Jul 2019
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Heinz has launched its first big UK masterbrand campaign in over a decade, celebrating how three of its biggest products have been 'making food better' for the past 150 years.

The £7m push kicks off with a spot paying homage Heinz's "lovely, creamy" mayonnaise.

It features a woman on a dreary bus journey home who finds herself daydreaming about chips and mayo after clapping eyes on the peroxide French fry-esque hair of the man sat in front of her. The bus bell quickly awakens her from the deep-fried fantasy.

The creative, devised by BBH London, is part of a wider campaign that will run across TV, digital, OOH, radio and social media. Further iterations championing Heinz Baked Beanz and Heinz Cream of Tomato Soup will go live to support the 'Heinz Makes It Better' message.

Credits

BBH:

BBH Creative Team: Alex Sattlecker & Linda Weitgasser

BBH Creative Director: Nick Kidney & Kevin Stark

BBH Strategist: Melanie Eckersley

BBH Strategy Director: Lucian Trestler

BBH Account Manager: Jonathan McManus

BBH Account Director: Piers Raffo & Lucy Porter

Hogarth:

Hogarth Producer: Manuela Franzini

Production Company: Outsider

Director: Scott Lyon

Producer: Zeno Campbell-Salmon

Cinematographer: Will Bex

Editor: Art Jones

Post Production: Gramercy Park Studios

Editor/Editing House: Work

Sound Designer: Toby Griffin

Colourist: Luke Morrison @ Electric Theatre Collective

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