Heinz has launched its first big UK masterbrand campaign in over a decade, celebrating how three of its biggest products have been 'making food better' for the past 150 years.
The £7m push kicks off with a spot paying homage Heinz's "lovely, creamy" mayonnaise.
It features a woman on a dreary bus journey home who finds herself daydreaming about chips and mayo after clapping eyes on the peroxide French fry-esque hair of the man sat in front of her. The bus bell quickly awakens her from the deep-fried fantasy.
The creative, devised by BBH London, is part of a wider campaign that will run across TV, digital, OOH, radio and social media. Further iterations championing Heinz Baked Beanz and Heinz Cream of Tomato Soup will go live to support the 'Heinz Makes It Better' message.
BBH Creative Team: Alex Sattlecker & Linda Weitgasser
BBH Creative Director: Nick Kidney & Kevin Stark
BBH Strategist: Melanie Eckersley
BBH Strategy Director: Lucian Trestler
BBH Account Manager: Jonathan McManus
BBH Account Director: Piers Raffo & Lucy Porter
Hogarth Producer: Manuela Franzini
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Cinematographer: Will Bex
Editor: Art Jones
Post Production: Gramercy Park Studios
Editor/Editing House: Work
Sound Designer: Toby Griffin
Colourist: Luke Morrison @ Electric Theatre Collective