Saudi Cup Titles Final by HBA Media

With the Saudi Cup approaching - Saturday, 29 February at King Abdulaziz Racetrack in Riyadh - HBA Media revealed the bespoke title sequence and graphics created by director Daryl Goodrich.

Sports film director Goodrich is widely recognised as one of the most influential people in securing the 2012 Olympic games for London, combined with enviable connections and a client-list from all sporting sectors including F1, the English Premier League, rugby, boxing, tennis and horseracing. Charged with creating a title sequence for the live outside-broadcast of the world’s richest race, the 30-second cinematic film starts in a swirling windstorm from which racehorses emerge and canter across a Riyadh city skyline.

The textural feel of a sand and wind forms a transitional theme across all the Saudi Cup on-screen moving graphics, which are complemented by bespoke stings designed to maintain the cinematic look and feel; as well as maintaining consistent connection with the opening title animation.

Static graphics to illustrate race information, runners and riders has embraced the palate (green and off-white) of the Kingdom of Saudi Arabia’s national flag.

Goodrich has also created an additional set of title sequence and graphics for the weekly 30-minute horseracing magazine show, broadcast on Saudi TV. Launched earlier this year, the show is proving to be the perfect platform for building regional awareness to the exciting Saudi Cup.