Dos Equis: advert-body-1 by Havas Worldwide
- Location:
After teasing the new Most Interesting Man in the World with a short trailer last month, Dos Equis has finally rolled out its first commercial starring the beer brand's latest frontman, actor French actor Augustin Legrand. In the ad, Legrand is shown racing airboats, playing darts with knives and kicking a coconut football with what the brand calls an "adventurous female travel companion" by his side. At the end of the commercial, Legrand says "Stay Thirsty, Mis Amigos," a change from the brand's signature "Stay Thirsty, My Friends" tagline. The campaign marks Dos Equis' attempt to appeal to a new generation of beer drinkers since research commissioned by the brand shows that "84% of men think that what is interesting today is different from what was interesting a decade ago." The latest iteration of the ongoing campaign focuses more on Most Interesting Man in the World's actions & adventures, putting less of an emphasis on his words and pastimes.
Credits
Chief Creative Officer of the Americas: Toygar Bazarkaya
Group ECD, Managing Director: Jason Musante
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
Creative: Rick Ardito
Creative: Jim Lemaitre
Global Chief Executive Officer: Andrew Benett
Global Chief Marketing Officer: Matt Weiss
President of New York: Laura Maness
Group Account Director: Chris Budden
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Senior Strategist: Cassie Taylor
Director of Social Marketing: Larry Lac
Senior Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Consultant: APR
Senior Broadcast SME: David Quartararo
Production Company: Rattling Stick
Directors: Traktor
Executive Producer/Partner: Joe Biggins
Executive Producer: Jeff Shupe
Head of Production: Richard McIntosh
Producer: Paul Ure
Director of Photography: Tim Maurice Jones
Production Designer: Tim Moen
Stylist: Liz Botes
South Africa Production Company: AFS Productions
Executive Producer: Dale Kushner
Executive Producer: Brin Kushner
Head of Production: Jayne Rodgerson
Line Producer: Gail Warner
Editorial Company: Work Editorial
Editor: Rich Orrick
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Jamie Perritt
VFX: The Mill
Chief Creative Officer NY / Shoot Supervisor: Angus Kneale
VFX Producer: Clairellen Wallin
2D Lead: Mikey Smith
3D Lead: Tom Bardwell
2D Assists: Blake Druery, Yoon Kim, Heather Kennedy and Emily Bloom
3D Team: Billy Jang, Dave Barosin, Jimmy Gass, Jackie Liao, Alek Vacura, Tim Kim, Peter
Karnik and Christine Kim
Matte Painting: Cedric Menard
Telecine: Company 3
Colorist: Tom Poole
Colorist: Stefan Sonnenfeld
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Principal: Andrew Feltenstein
Principal: John Nau
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Producer: Emily Smith
