Coors Light: Keep It Fresh by Havas London
- Location:
This weekend sees the launch of Keep It Fresh – the first new brand campaign from Coors Light in six years.
Taking inspiration from the iconic brand’s Rocky Mountain heritage and longstanding strapline ‘The World’s Most Refreshing Beer’, it champions freshness as an attitude – as brought to life in this epic, off-piste (very literally) spot.
Credits
Creative agency: Havas London
Chief Creative Officer, Havas UK: Mark Whelan
Creative Partner: Rob Potts
Senior Creative: Dan Bolton
Agency Executive Producer (film & digital): Kiri Carch Hammond
Agency Assistant Producer (film & digital): Fran Ellis
Agency producer (print): James Orr
Content team: Sally Barr, Lewis Chappell, Holly Illes
Managing Director: Jennifer Black
Business Director: Scott Needham
Account Director: Holly Creasey
Account Manager: Michael Freeman
Account Executive: Katy David
CSO: Mark Sinnock
Planner: Huw Devine
Designers: Tammy Johal, Luke Remon
Production company: Pulse Films
Director: Sam Pilling
Executive Producer: James Sorton
Producer: Chris Harrison
Production Manager: Ben Burdock
DoP: Ben Fordesman
Edit: Tenthree
Editor: Ellie Johnson
Post Production & Visual Effects: The Mill
VFX Supervisor: Ben Turner, Jamie Lancaster
Executive Producer: Alex Fitzgerald
Producer: Kirsty Ratcliffe
Line Producer: Siddharth Baloni
Colour: The Mill
Colourist: Thomas Mangham
3D Lead Artist: Ed Shires
Audio: Factory
Audio Engineers: Anthony Moore, Jack Hallett
Media agency: Zenith
Media planner: Savannah Wright
PR agency: One Green Bean
PR Account Director: Sophie Nicholson
Music: “Fresh” by Majestic, Dread MC, FooR
