Read our new manifesto

Citroën: Créateurs De Comfort by Havas London

Client: Citroën
Date: Sep 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

itroën’s latest campaign, a charming animated film series telling the history-steeped stories behind some of its most iconic vehicles. Titled Créateurs De Comfort, the eight-film series is inspired by Citroën’s 100+ years of innovation in automotive comfort.

The animation cells have also been adapted into a Marvel-style graphic comic entitled Incredible Comfort Tales, which will be made available to Citroën fans and stocked in the Citroën Boutique Lifestyle store.

Credits

Project name: Créateurs de Comfort

Client: Souad Wrixen, Marketing Director, Citroën UK; Richard Dewsbury, Head of Marketing Communications, Citroën UK

Creative agency: Havas London

Chief Creative Officer: Vicki Maguire

Senior Copywriter: Sam Turk

Senior Art director: Paul Robbins

Account team: Alec Campbell, Andrew Symonds, Lily Barber

Agency producer (film): Adrianne Godfrey

Agency producer (digital): Katie Houghton

Planner: Kerrie Boyes

Production company: Made by Radio

Designer: Daniel Davies

Media agency: Mediacom