itroën’s latest campaign, a charming animated film series telling the history-steeped stories behind some of its most iconic vehicles. Titled Créateurs De Comfort, the eight-film series is inspired by Citroën’s 100+ years of innovation in automotive comfort.
The animation cells have also been adapted into a Marvel-style graphic comic entitled Incredible Comfort Tales, which will be made available to Citroën fans and stocked in the Citroën Boutique Lifestyle store.
Project name: Créateurs de Comfort
Client: Souad Wrixen, Marketing Director, Citroën UK; Richard Dewsbury, Head of Marketing Communications, Citroën UK
Creative agency: Havas London
Chief Creative Officer: Vicki Maguire
Senior Copywriter: Sam Turk
Senior Art director: Paul Robbins
Account team: Alec Campbell, Andrew Symonds, Lily Barber
Agency producer (film): Adrianne Godfrey
Agency producer (digital): Katie Houghton
Planner: Kerrie Boyes
Production company: Made by Radio
Designer: Daniel Davies
Media agency: Mediacom