advert-body-1 by Havas

GNC’s first major campaign in recent years sees the company’s focus on personalization and in-person interaction to help people live well.

GNC’s new campaign reminds us that they are not only the authority in the wellness space, but will meet consumers where they are no matter how their wellness journey is defined. With “There for You”, GNC wants to make wellness fun and reaching goals even easier, while leaning into the knowledge and expertise of its Coaches (associates).

To make GNC more relatable and approachable, the leading health and wellness brand is leveraging humor and introducing a new spokeswoman in the spot, the Coach, who is representative of all GNC sales associates. She’s the ultimate expression of the GNC brand purpose to help people live well by offering quality products coupled with a personalized customer experience. Rather than focusing on a specific line of products, it showcases how coaches are relying on knowledge from the brand’s rich history to provide individualized product recommendations based on lifestyle needs.