Moen: Who Designs For Water? by Havas Chicago

Client: Moen
Date: Jul 2018
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Faucet brand Moen is bringing a question we should have asked a long time ago to the forefront of consumer’s minds with a new advertising and brand campaign, 'Who Designs for Water?'

Together, Moen and Havas Chicago, Moen’s agency-of-record, created a fully-integrated campaign. The question 'Who designs for water?' leads consumers on a journey to realising that the answer is always Moen.

The campaign will launch with a 60-second brand spot as well as a shorter 30-second broadcast spot showcasing the way Moen designs for water in faucets and shower heads. These spots will kick-off the advertising and brand campaign, followed by four 15-second broadcast and online spots and larger initiatives where Moen is shifting the focus of how people think about water in the category.

Credits

Agency

Jason Peterson - Chief Creative Officer, N.A - Havas Chicago

Paul Hirsch - Executive Creative Director - Havas Chicago

Jon Eckman - Group Creative Director - Havas Chicago

John Nussbaum - Group Creative Director - Havas Chicago

Chelsea Berger - Copywriter - Havas Chicago

Dave Evans - Co-Head of Production, N.A - Havas Chicago

Brigette Whisnant - Executive Producer - Havas Chicago

Deja Von Ende - Senior Producer - Havas Chicago

Bonnie Hamilton - Sr. Business Affairs Manager - Havas Chicago

Amy Merchant - Group Account Director - Havas Chicago

Marissa Jaeckel - Account Director - Havas Chicago

Melissa Gildner - Account Supervisor - Havas Chicago

Amy Merchant - Managing Director

Melissa Gildner - Senior Account Executive

Production Company

Bjorn Ruhmann - Director - Smuggler

Allison Kunzman - Executive Producer - Smuggler

Rob Stark - Line Producer - Smuggler

Justin Brown - Photographer - Smuggler

Post Production

Matthew Wood - Sr. Editor - White House Post

David Gerbosi - Sr. Audio Engineer - Another Country

Kristin Angletti - Executive Producer - White House Post

Tim Konn – Executive Producer – Another Country

Toby Tomkins - Colorist – Cheat

Lucca Pelegatta - Conform Artist – Framestore

Julian Ford – VFX Supervisor – Framestore

Mitchell Tanner - Music Composer – Soundtree, London

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