Carling: Support Your Local by Havas
- Location:
Carling, Britain’s #1 beer, is launching a new multi-channel campaign – ‘Support Your Local’ – to encourage people across the country to back their local pub.
The campaign will initially launch across social, VOD and radio this week, with further activity planned for later in the month, before TV broadcast in early September.
'Support Your Local', developed by Molson Coors’ lead creative agency Havas London and supported below-the-line by Carling’s PR agency, Cake (Havas), is about championing the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times.
Credits
Project name: Carling – Support Your Local
Client:
Alison Pickering, Marketing Director, Western Europe, Carling
Louise Vaughan, Carling, Marketing Controller, Carling
Kathryn Reynolds, Brand Manager, Carling
Creative agency: Havas London
Chief Creative Officer: Vicki Maguire
Creative Director: Rob Potts
Creative Team: Thomas Worthington and Greg Ormrod
Account team: Jennifer Black, Hollie Loxley, Holly Creasey, Katy David
Agency producer (film): Frankie Burwell
CSO: Mark Sinnock
Media agency: Zenith Media
Media planner: Tom Wild
PR Agency: Cake (Havas)
Production company: Rattling Stick
Producer: Kelly Spacey
Director: Austen Humphries
DoP: Phil Bradshaw
Designer: Dan Davies
Post-production: The Mill
Audio post-production: Parv Thind & Martin Leitner @ Wave
