Ruby Love: Period Pal by Harmon Brothers

Ruby Love, a femtech period apparel company, is taking a more lighthearted approach to a sometimes awkward problem for girls and women – the shame and anxiety of getting their periods in public situations.

Ruby Love worked with Jamestown by Harmon Brothers – of Poo-pourri and Squatty Potty fame – to make a longform digital ad introducing ‘Period Pal’, a personification of an actual period that explains what it’s like to be menstrual flow, and how products from Ruby Love can save someone from embarrassment.

The video begins with a mother reminiscing with her teen daughter about her early period memories, stating that they can be “rough”. Then ‘Period Pal’ pops in – a woman wearing all red, who talks about how rough it can really be. She brings back experiences for mom like an embarrassing leak at school caused by a sneeze, plus camps and slumber parties. Each time, ‘Period Pal’ emerges in a flash of red and a loud announcement.

As the woman talks to her daughter about her first period, ‘Period Pal’ recommends that her daughter try Ruby Love, a range of personal care products that includes underwear, activewear, swimwear and loungewear all featuring the brand’s gusset which offers maximum absorption and protection against leaks and stains.