leaderboard-bottom-1 by Gut Agency
- Location:
Creative agency Gut, founded by Anselmo Ramos and Gaston Bigio, worked with the Fisher House, whose program provides a “home away from home” for families of patients receiving medical care at major military and VA medical centers, to launch a new ad campaign timed to Veterans Day on November 11.
Veterans Day has long been regarded as a national holiday to honor military veterans who have served in the United States Armed Forces. However, over time, America has lost sight of its original intent, and its true meaning is often overshadowed by retail promotions and discounts, football and free food.
To remind people of the true importance of Veterans Day, Gut filmed real veterans who fought in World War II, Vietnam and Korea reacting to Veterans Day sale ads and discussing what the day means to them. Their honest reactions and responses remind us that the true spirit of Veterans Day is not for sale. This campaign, a first from Gut, aims to take back Veterans Day and honor all who have served and currently serve.
The campaign will run across Fisher House Foundation owned social channels and Gut social channels.
Credits
GUT
Co-Founder, Chief Creative Officer: Anselmo Ramos
Co-Founder: Gaston Bigio
Executive Creative Director: Matias Lafalla, Ramiro Gamallo
Associate Creative Director: Jeff Hodgson, Eli Ferrer
Managing Director: Ricardo Honegger
Account: Kati McCain, Wonsik Cho
Producer: Ricardo Honegger
Business Affairs Manager: Karen Murillo
COSMOSTREET EDITORIAL
Editor: Lorenzo Bombicci
Executive Producer: Yvette Cobarrubias
Producer: Idalia Deshon
APACHE DIGITAL COLOUR
Colorist: Steve Rodriguez
Producer: Caitlin Forrest
COSMOSTREET ONLINE
Flame Artist: Tim Miller
Producer: Idalia Deshon
BEACON STREET MIX
Mixer: Rommel Molina
Producer: Kate Vanais
MASSIVEMUSIC
Creative director: Tim Adams
Executive producer: Kiki McDaniel
Composer: Patrick McArthur
M ss ng P eces
Production Company: M ss ng P eces
Director: Tucker Walsh
FISHER HOUSE FOUNDATION
Senior Communications Specialist: Ashley Estill
Vice President of Communications: Kerri Childress
Vice President of Community Relations: Brian Gawne
Director of Peer-to-Peer Fundraising: Gillian Gonzalez