To celebrate the release of El Camino: A Breaking Bad Movie, Domino’s Pizza Brazil teamed up with Gut for the interactive 'Domino’s Pizza on the Roof' campaign. The brand took fans on a scavenger hunt that references one of the most iconic scenes from the Breaking Bad series — where Walter throws a pizza on the roof of his house.
Gut and Domino’s spread pizza boxes on the roofs of some Domino’s stores in Brazil and offered a year of free pizza to the first person who found and posted the boxes on social media.
To win the pizza-on-the-roof hunt fans have to find the pizzas on the roof, post a photo of it on Instagram and tag @dominospizzabrasil using the hashtag #saymyname.
Client: Domino’s Pizza Brazil
Agency: GUT São Paulo
Founder CCO: Anselmo Ramos
ECD: Bruno Brux
Art Director: Laís Lira
Copywriter: Julia Mota
Managing Director: Valeria Barone
Account Director: Camila Prado
Account Manager: Raphaela Guile
Head of Production: Mariane Goebel
Domino’s Marketing Director: Edwin Junior
Domino’s Marketing Manager: Patrícia Faria