Domino's: Pizza on the Roof by Gut Agency

Agency: Gut Agency
Client: Domino's
Date: Oct 2019
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To celebrate the release of El Camino: A Breaking Bad Movie, Domino’s Pizza Brazil teamed up with Gut for the interactive 'Domino’s Pizza on the Roof' campaign. The brand took fans on a scavenger hunt that references one of the most iconic scenes from the Breaking Bad series — where Walter throws a pizza on the roof of his house.

Gut and Domino’s spread pizza boxes on the roofs of some Domino’s stores in Brazil and offered a year of free pizza to the first person who found and posted the boxes on social media.

To win the pizza-on-the-roof hunt fans have to find the pizzas on the roof, post a photo of it on Instagram and tag @dominospizzabrasil using the hashtag #saymyname.


Client: Domino’s Pizza Brazil

Agency: GUT São Paulo

Founder CCO: Anselmo Ramos

ECD: Bruno Brux

Art Director: Laís Lira

Copywriter: Julia Mota

Managing Director: Valeria Barone

Account Director: Camila Prado

Account Manager: Raphaela Guile

Head of Production: Mariane Goebel

Domino’s Marketing Director: Edwin Junior

Domino’s Marketing Manager: Patrícia Faria

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