Agency: GTB
Client: Ford
Date: Apr 2018
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Ford is launching a national awareness campaign that encourages people to speak more openly about mental health and to find safe, non-confrontational spaces to talk.

With the aim to reduce the stigma surrounding discussions on mental health, Ford has partnered with “Time to Change”, an established mental health campaign run by the mental health charities’, Mind and Rethink Mental Illness.

Credits

Managing director: Charlotte Lavender

Planning director: Justin Holloway

Business director: Simon Ronchetti

Senior account manager: Charlotte Doyle

Planner: Paul Porter

Creative directors: Paul Yull and Adrian Birkinshaw

TV producer: Lucy Powell

Director: Jim Gilchrist

Production company: Outsider

Post production: MPC

Sound design: Parv Thind