Popeyes: Mardi Gras Beadbox by GSD&M
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Popeyes Louisiana Kitchen, the chicken brand born in New Orleans, is celebrating Mardi Gras this year with an invention that makes famed Mardi Gras beads tastier to wear. The brand is making it easy for hungry folks to celebrate Mardi Gras while satisfying any southern-fried chicken cravings with the launch of the Popeyes Mardi Gras Beadbox.
The beads hold any Popeyes meal that comes in a snack box. So, the wearer just straps the box around his or her neck, where the green, gold and purple beads can be seen to fellow revelers, and can munch away while watching the various parades and making their way around New Orleans.
Unfortunately, the special bead boxes won’t be available outside the Crescent City. The exclusive Popeyes Mardi Gras Beads will be available only in New Orleans today, Fat Tuesday, (March 5) outside of the Canal Street Popeyes restaurant. No flashing will be required for purchase.
Credits
Agency: GSD&M
Chief Creative Officer: Jay Russell
SVP/Group Creative Director: Tom Hamling
Creative Director (AD): Jon Williamson
Creative Director (CW): Leigh Browne
Art Director: Alex Jarzemsky
Copywriter: Pat Davis
SVP/Director of Production: Jack Epstein
Producer: Jamie Arendt
Producer: Maria Real
Sr. Art Producer: Jessica Buck
Associate Art Producer: Josie Wilkens
Videographer/Editor: Nick Grisham
Photographer: Johnny Fuchs
Retoucher: Daniel Rodriguez + Tom Spillane
Account Leadership: Carrie Hines, Liam Doherty & Lacey Bobo
Strategy: Jim Firestone, Natalie Gover
Social Strategy: Randy Romero, Angela Brown
Project Manager: Kelley Hyatt
Business Affairs: Linda Nhan
