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At Home: Unleash Your Inner Decorator by GSD&M

Agency: GSD&M
Client: At Home
Date: Apr 2017
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GSD&M has created a TV campaign for Texas-based decoration superstore At Home that will run across channels including ABC, HTGV, and Bravo as well as digital platforms like Hulu. Running under the tagline ‘Unleash Your Inner Decorator,’ the spots feature people who at first glance don’t appear to be decorating aficionados, like a trucker and little kid.


Chief Creative Officer: Jay Russell

Group Creative Directors: Lara Bridger, Will Chau

Art Director: Will Chau

Writer: Lara Bridger

Director of Production: Jack Epsteen

Executive Producer: Bill Wine

Associate Producer: Alex Luprete

Account Service: Sabia Siddiqi, Kristin Volker

Strategy: Haley Rushing

Business Affairs Manager: Lindsay Wakabayashi

Project Manager: Siri Sjoboen

Production Company: Prettybird

Director: Rami Hachache

Editor: Staci Levan

Stylist: Floyd Albee

Music: HUM