Fiat Chrysler: advert-top-1 by GSD&M
- Location:
Dodge is celebrating its partnership with global superstar, Vin Diesel. Best known for driving legendary Dodge performance vehicles in his iconic role as Dom Toretto in the films of the “Fast & Furious” franchise, the actor is expanding his passion for muscle cars beyond the big screen and partnering with the brand to form “The Brotherhood of Muscle.” Created in partnership with Austin-based creative agency, GSD&M, the campaign demonstrates Dodge’s fearless attitude and introduces consumers to “The Brotherhood of Muscle” lifestyle of forging ones’ own path. Three ads show Diesel driving a Dodge Challenger SRT Hellcat, Charger SRT Hellcat or Durango R/T.
Credits
CLIENT
Fiat-Chrysler Automobiles
Chief Marketing Officer, FCA Global: Olivier Francois
Director of FCA Global Advertising: Marissa Hunter
Head of Dodge and Chrysler Advertising: Randy Ortiz
Dodge Brand Advertising Manager: Jodi Bucciarelli
AGENCY
Agency: GSD&M
Spot Title: Brotherhood of Muscle, “Rally Cry” (:60), “Shepherds” (:30) & “Monsters” (:30)
Group Creative Directors: Tim Eger and Tom Hamling
ACD/Art Director: Greg Wyatt
ACD/Writer: Barrett Michael
Senior Art Director: Verenice Lopez
Senior Writer: Nick Garza
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Producer: Dylan Heimbrock
Account Leadership: Adrienne Walpole, Christopher Bailey and Lindsey Kuhn
Strategy: Dan Drullinger
Business Affairs Managers: Nancy Espinal
Project Manager: Venus Soto
PRODUCTION COMPANY
Production Company: Tool of North America
Director: Marc Forster
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Brad Johns
Producer: Lee Trask
DP: Adam Richards
EDITORIAL COMPANY
Editorial Company: Union Editorial
Executive Producer: Rob McCool
Editor: Einar
Editor: Matt Chesse
Assist Editor: Dana Maddox
Assist Editor: Rennie Elliott
Assist Editor: Skylar Moran
Assist Editor: Ryan Khoury
Assist Editor: Hunter Lurie
MUSIC and FX:
FX: Framestore
VFX Supervisor: Michael Ralla
Flame Artist: Ryland Bowen-Johnson
EP: James Razzall
Producer: Tom Baker
Music: Woodkid “Run Boy Run”
Mix: Eleven/Jeff Payne
Sound Design: Stimmung/Gus Koven
