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Gillette : Every Day is Game Day by Grey NY

Agency: Grey NY
Client: Gillette
Date: Sep 2020
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Gillette is unveiling the latest phase of its 2020 NFL campaign, anchored by a new TV spot, featuring NY Giants all-pro running back Saquon Barkley, as he showcases what you can achieve on and off the field when you treat every day like it’s game day. The commercial, which opens the NFL season, is from Grey New York and award-winning director, Nicole Ackermann.

This season is going to be different than any NFL season that came before it. But what does not change is the preparation and mindset that’s needed to be your best. That’s what’s on full display in Gillette’s newest commercial, “Every Day is Gameday,” as Saquon goes through his own pre-game ritual to get into the right mindset.


Client: Proctor & Gamble Gillette

Vice President - John Claughton

Senior Brand Director - Karen Martin

Brand Director - Premal Amin

Integrated Production Manager - Marco Zermeno

BBIC Director - James Pooley

Global Head, Sports Marketing - Greg Via

Digital and Social Brand Management - Erin Millard

Communications Manager - Julia Lafeldt

Agency: Grey NY

Worldwide Chief Creative Officer – John Patroulis

Chief Creative Officer – Justine Armour

Executive Creative Director, Art – Qian Qian

Executive Creative Director, Copy – Tristan Kincaid

Associate Creative Director, Art Director – Gemma Slack

Associate Creative Director, Copy Writer – Ben Peppernell

EVP Account Director – Brian Weston

SVP Account Director – Daniella Linkus

Account Supervisor – Julie Ressler

Senior Account Executive – Lindsay Auerbach

Assistant Account Executive – Alyssa Segel

Planning Director – Jhanell Biggs

Project Manager – Jacqueline Iriarte

Production Agency: Townhouse

Chief Production Officer – James McPherson

VP, Executive Integrated Producer – Katy Hill

Associate Integrated Producer – Lauren Wood

Business Affairs Manager – Vicky Giovanis

Music Producer - Kurt Steinke

Production: Room Content

Director – Nicole Ackermann

DP – Jeremy Snell

In-House Producer - Joel Todaro

Producer – Shelli Jury

Editorial: Gramercy Park Studios

Editor - Marlo Caine / Cosmo Street

Assistant editor – George Irizarry / Cosmo Street

Executive Producer – Ned Martin

Executive Producer – Maura Woodward / Cosmo Street

Post Producer – Chaitanya Singh

Post Producer – Amanda Slamin / Cosmo Street

Audio Mixer – Dante De Sole