Gillette : Perfect Isn't Pretty by Grey New York

Client: Gillette
Date: Jul 2016
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Ahead of the Olympics in Rio, Grey New York has rolled out a short film for Gillette called 'Perfect Isn't Pretty' that focuses on the grueling work & training that athletes go through every day. The video features Sia's song 'Unstoppable' and a rap from Pusha T. Athletes featured in the video include swimmer Ning Zetao from China, cyclist Andy Tennant from the UK, and US decathlete Ashton Eaton. A one-minute version of the ad will run during the Olympics Opening Ceremony on NBC on August 5.

Credits

Chief Creative Officer, Grey NY: Andreas Dahlqvist

Executive Creative Director, Grey NY: Jeff Stamp

Executive Creative Director, Grey NY: Leonard Savage

Senior Creative Director, Grey NY: Asan Aslam

Senior Creative Director, Grey NY: Noah Will

Project Management:

Project Director, Grey NY: Hank Romero

Project Manager, Grey NY: Kelsey Longo

Agency Producers:

EVP, Director of Broadcast, Grey NY: Bennett McCarroll

SVP, Head of Integrated Production, Grey NY: James McPherson

VP Producer, Grey NY: Katy Hill

Agency Music Producer: Zachary Pollakoff, Music Supervisor, Grey NY

Production Company: Caviar Content, Los Angeles, CA

Director: Karim Huu Do, Director, Caviar Content

Director of Photography: Daniel Bouquet, Caviar Content

Editor: Cut & Run

Editor, Cut & Run: Gary Knight

Editor, Cut & Run: Stacy Peterson

Post Production: The Mill NY

Music/Sound Design:

Sound Engineer, Heard City: Phil Loeb

Executive Producer, Heavy Duty Projects: Josh Kessler

Principal Talent:

Athletes:

Neymar Jr.

Ashton Eaton

Ning Zetao

Andy Tennant

Musicians:

Singer, Composer: Sia

Rapper: Pusha T

Producer: Ariel Rechtshaid

Percussion Accompaniment: Olodum

Account - Grey New York:

EVP, Account Director: Brian Weston

SVP, Account Director: Elizabeth Gilchrist

VP, Account Director: Irina Gilbertson

Account Supervisor: Katie Stirn

Account Supervisor: Suzi Jump

Senior Account Executive: John Nelson

Assistant Account Executive: Wesley Roman

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