Lucozade: Anthony Joshua: Fruit Punch by Grey

Agency: Grey
Client: Lucozade
Date: May 2019
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World Heavyweight Boxing Champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand – Fruit Punch.

Lucozade Sport’s collaboration with one of the UK’s biggest sport stars is expected to drive sales to new heights, after the brand grew by over 32 per cent during the World Cup last year. In 2015, the launch of Mango & Passion Fruit was worth £3.2m in wholesale and introduced 700,000 new shoppers to Lucozade Sport.


Art director: Sam Daly

Copywriter: Robert Greaves

Producer: Talia Shear

Director: Chris Goulder

Account Director: Max Arkell

Account Manager: Becky Devereux-Pile

Senior Planner: Antonia Tam

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