World Heavyweight Boxing Champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand – Fruit Punch.
Lucozade Sport’s collaboration with one of the UK’s biggest sport stars is expected to drive sales to new heights, after the brand grew by over 32 per cent during the World Cup last year. In 2015, the launch of Mango & Passion Fruit was worth £3.2m in wholesale and introduced 700,000 new shoppers to Lucozade Sport.
Art director: Sam Daly
Copywriter: Robert Greaves
Producer: Talia Shear
Director: Chris Goulder
Account Director: Max Arkell
Account Manager: Becky Devereux-Pile
Senior Planner: Antonia Tam