Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Lucozade: Anthony Joshua: Fruit Punch by Grey

Agency: Grey
Client: Lucozade
Date: May 2019
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World Heavyweight Boxing Champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand – Fruit Punch.

Lucozade Sport’s collaboration with one of the UK’s biggest sport stars is expected to drive sales to new heights, after the brand grew by over 32 per cent during the World Cup last year. In 2015, the launch of Mango & Passion Fruit was worth £3.2m in wholesale and introduced 700,000 new shoppers to Lucozade Sport.

Credits

Art director: Sam Daly

Copywriter: Robert Greaves

Producer: Talia Shear

Director: Chris Goulder

Account Director: Max Arkell

Account Manager: Becky Devereux-Pile

Senior Planner: Antonia Tam

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