Volvo: advert-top-1 by Grey London
- Location:
The fight against plastic pollution in our oceans is at the heart of a new film by Volvo Car UK and Grey London, for Sky Atlantic. ‘The Unseen Ocean’ focuses on Tom Franklin, a primary school teacher who also runs City Kids Surfing, a programme that teaches children to swim and surf, and educates them about the environment.
The campaign supports Volvo Cars’ sustainability programme, which is one of the most ambitious in the automotive sector. Earlier this year, the firm announced that by 2025 it aims for at least 25% of the plastics used in every newly launched Volvo car to be made from recycled material.
It has also committed to removing single-use plastics from its offices and events across the globe by the end of 2019. In September, Volvo became the first and only car maker to endorse the G7 Ocean Plastics Charter, which commits governments to take concrete steps towards addressing the issue of ocean plastics pollution.
Credits
Agency: Grey London
Chief Creative Officer: Vicki Maguire
Executive Creative Director of Content: Andy Lockley
Copywriter / Art Director: Andy Lockley
Agency Producers: Natasha Johnson, Charlotte Marshall & Maxine Hose
Assistant Producers: Georgia Totvanian & Roberta Fox
Chief Client Officer: Jeremy Pyne
Business Director: Tim Rogowski
Account Director: Max Arkell
Account Manager: Georgie Bowie
Senior Strategist: Charlie Brenninkmeijer
Prod Company: PULSE
Director: D.A.R.Y.L
DOP: Ross McLennan
Exec Producer: Neil Andrews
Editor (Full length film): Billy Mead at Ten Three
Composer: Tom Player
Music Director: Dom Bastyra, Wake The Town
Post Production: GPS
Sound Design: Zak Kurtha (Gramercy Park Studios)
Post Producer: Annika Gustavsson (Gramercy Park Studios)
Online: Ester Burgland (Gramercy Park Studios)
Post Production: MPC
Post Producer: Amy Richardson
Colourist: Mathieu Toullet
Post Production: Town Productions
Post Producer: Callum Johnston
Editor (Trailer): Matt Newman Town Productions
Editor (Idents): Michele DiFrancesco Town Productions
Client: Georgina Williams, Head of Marketing; Terissa Wingfield, Product Marketing Manager
