The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Date: Oct 2022
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With more than 70 days until Christmas, the online retailer – alongside its creative agency Grey London – is the first UK brand to release its festive campaign. The film plays up to the earliness and begins with a mother looking at the camera and stating that: “Christmas isn’t just one day, it’s lots of days” as her family exchange gifts.

As the video continues, viewers see the woman watching her partner put their decorations up during the autumn months in what she calls ‘early Christmas.’ She then attends a karaoke-themed office party at her ‘work Christmas,’ celebrates ‘birthday Christmas’ with her kids and continues the festivities on ‘Boxing Day Christmas.’