Pringles: Stay In The Game by Grey London

Before the metaverse, the cloud or the internet, people shared computer games using the sound of binary code loaded on to a system called the ZX Spectrum (AKA the Speccy). In celebration of its 40th anniversary, Pringles and agency partner Grey London have launched a new campaign titled ‘Stay In The Game.’

It’s a tribute to those who have consistently played video games all these years, and harks back to the early 80s and the 8-bit home computing revolution. At its heart is a Pringlesonic Chip – an 8-bit depiction of a potato chip created in binary code sound.