NFU Mutual: We love to pay out by Grey London
- Location:
Grey London’s new campaign for insurance brand NFU Mutual revolves around what may appear at face value a surprising claim: that the insurer ‘loves to pay out’. While bold, it’s also true: NFU Mutual, which has been voted Which? insurance provider of the year 2016, pays out on a staggering 98% of home insurance claims (based on annual settled claims 2013-2015, excluding claims not persued by the claimant).
Taking inspiration from that surprising statistic, the campaign also breaks from industry norms – revolving around an energetic TV spot with a jaunty track and shot by acclaimed music video, commercial and film director Jake Scott through RSA Films.
In this new TVC, a NFU Mutual agent struts up a tree trunk that has fallen in a storm and damaged a house, tap dances a wonky roofing slab back into place and effortlessly fixes a chimney that has been damaged by a lightning strike, before sliding down a slippery roof and coming to the aid of a couple whose kitchen has been flooded, reassuring them that ‘of course’ the company will pay out on their claim.
Credits
Executive Creative Director: Nick Rowland
Senior Creative: John Gibson, Sam Haynes
Account Team: Jeremy Pyne, Oliver Lester, Emma Stockton
Additional Credits: Agency Producer: Charlotte Marshall
Planner: Rachel Walker
Media Agency: Vizeum
Production Company: RSA Films
Director: Jake Scott
Producer (at RSA): Cindy Burnay
Editor: Ed Cheesman, Final Cut
Audio Enginerr: Munzie Thind, Grand Central
Music Company: Wake the Town