Marks and Spencer: advert-body-2 by Grey London
- Location:
The new, bespokeTV ad for M&S Food launched on 11 May across broadcast, press and social media channels.
The 40-second ad is a call to arms to make every food moment an opportunity for the extraordinary, and to say no to food that doesn’t take you to extraordinary places. As one of life’s great pleasures only extraordinary food can stimulate every sense. In an evolution of the highly successful ‘Adventures In’ food advertising campaign, ‘Spend it Well’ urges customers to question every moment, every mouthful and every morsel and never settle for anything less than extraordinary.
Credits
Creative agency: Valenstein & Fatt
Chief Creative Officer:Vicki Maguire
Creative Director: Matt Doman
Copywriter: Matt Doman, Angela Harding
Art director: Matt Doman
Producer: Fritha Dickie
Production company: Town Productions
Director: Matt Doman & Food Film
Editor: Matt Newman
Retouching:MPC
Post-production: MPC
Soundtrack: Shape of you – Ed Sheeran
Audio post-production: Wave – Jack Sedgwick
Account team: Clare Campbell, Fiona Bonar, Ross Keane
Agency producer:Fritha Dickie
Creative producer: Gemma Corker
Digital producer: Lisa O’Brien
Planner: Sarah Oberman, Mathieu Abet
Design: Sophie Heath
Digital design:Simon Kinslow
Media agency: Mindshare
Media planner: Alice Brady, Amy Lea
