Marks and Spencer: Spend It Well - Food by Grey London

Date: May 2017
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The new, bespokeTV ad for M&S Food launched on 11 May across broadcast, press and social media channels.

The 40-second ad is a call to arms to make every food moment an opportunity for the extraordinary, and to say no to food that doesn’t take you to extraordinary places. As one of life’s great pleasures only extraordinary food can stimulate every sense. In an evolution of the highly successful ‘Adventures In’ food advertising campaign, ‘Spend it Well’ urges customers to question every moment, every mouthful and every morsel and never settle for anything less than extraordinary.


Creative agency: Valenstein & Fatt

Chief Creative Officer:Vicki Maguire

Creative Director: Matt Doman

Copywriter: Matt Doman, Angela Harding

Art director: Matt Doman

Producer: Fritha Dickie

Production company: Town Productions

Director: Matt Doman & Food Film

Editor: Matt Newman


Post-production: MPC

Soundtrack: Shape of you – Ed Sheeran

Audio post-production: Wave – Jack Sedgwick

Account team: Clare Campbell, Fiona Bonar, Ross Keane

Agency producer:Fritha Dickie

Creative producer: Gemma Corker

Digital producer: Lisa O’Brien

Planner: Sarah Oberman, Mathieu Abet

Design: Sophie Heath

Digital design:Simon Kinslow

Media agency: Mindshare

Media planner: Alice Brady, Amy Lea

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