SK-II: advert-body-2 by Grey Japan & Leo Burnett Singapore
- Location:
Luxury skincare brand—SK-II has created a film “Dream Again | SK-II #changedestiny”, inspired by the results from the first Global Dreams Index Survey. The first Global Dreams Index Survey conducted by SK-II uncovered alarming results; half the world’s female population have given up on dreams and are not satisfied with their current lives.
To show how dreams fade as adults, the film features a social experiment featuring children, who are still full of dreams, as surprise counselors for dreamless adults.
Credits
Brand: SK-II
Product: skincare
Title: Dream again | SK-II #changedestiny
SK-II Global: Kylene Campos, Brand Director; Alexandra Vogler, Digital Communications Senior Manager; ShuQi Fu, Communications Manager
Global creative agency (film): Karen Ellis, Leo Burnett Singapore
Global creative agency (out-of-home): Jun Ogasawara, Grey Japan
Global PR agency: Samantha Shuttleworth & Yoonah Kim, DeVries Global Singapore
Global Media agency: Thor Otar Nielsen, AOL / BeOn
