Pantene: advert-top-1 by Grey Group Malaysia
- Location:
This week sees the launch of '#WanitaBesi', a new campaign by Grey Malaysia for P&G haircare brand Pantene. Starring the award winning Malaysian singer and songwriter Yuna, the campaign is a landmark for the world-leading haircare brand, marking the first time that Pantene Malayisa has used a celebrity ambassador who wears a hijab.
Marking the latest chapter in their long-running ‘Strong is Beautiful’ platform, the campaign launched this weekend with a premiere in cinemas across Malaysia of '#WanitaBesi', a new short film starring, Yuna alongside two high profile Malaysian women; health and fitness star Linora Low and former Malaysian national diver Adeline Chin.
Shot by Think Tank, the title of the film, ‘WanitaBesi’ is a Bahasa Malaysia phrase that translates as ‘Iron Lady’ – a term that is traditionally used as an insult aimed women perceived to be lacking in feminity. Pantene's campaign aims to add new meaning to the phrase, drawing inspiration from the cast's real-life stories, showing how they each triumphed over adversity.
Credits
Grey Team
Graham Drew, Executive Creative Director
Andrew Fong, Creative Group Head
Jo Yau, General Manager
Brendon Low, Copywriter
Sandy Ng, Art Director
Suzy Chiang, Producer
Sharon Rodrigues, Group Brand Director
Audrey Chua, Account Executive
Huma Qureshi, Regional Director, PR & Corp Comms AMEA
Production Team
Think Tank Directors Sdn Bhd
Post Production
VHQ Post (KL)
Sound Production
Fuse Asia Sdn Bhd
