Agency: Grey Group
Client: Lego
Date: May 2022
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In a fun new campaign, Lego is encouraging kids to ‘Brick the Rules’ and get their creativity flowing through play.

Devised by Grey Dubai & Grey Singapore, the short spot sees a man leaving the kids in the living room for five minutes with strict instructions not to play in there. But, as a lot of parents will know, kids often ignore these kinds of commands.