In January, Gillette started a conversation globally about what it looks like for men to be their best in the modern world. Today, Gillette Canada is continuing that conversation with the introduction of the short film 'First Shave' from Grey Canada.
The film, which premiered at the 2019 Inside Out LGBT Film Festival in Toronto on May 25, captures the moment when Toronto-native and trans advocate Samson Brown first used a razor to shave himself, all under the watchful and caring guidance of his father.
Samson’s story recognizes that having the confidence to express one’s true, authentic self can be a journey – one that Gillette fully supports.
Beyond the launch of the short film, both Gillette and Gillette Venus are taking action to demonstrate their values of respect and inclusivity for everyone. As they continue the conversation around First Shave and what it means for people to express #MyBestSelf, the brand is partnering with Toronto-based charity and city agency The 519 to support its trans-inclusive programs. With support from Gillette, they will continue to provide ongoing resources and support to help inspire Canadians of all parts of the gender spectrum to have the confidence to express their true authentic voices, so we can all be our best selves every day.
“Gillette supports everyone in their journey to looking, feeling and acting their best every day. That includes our own journey as a brand committed to using our platform to showcase real, diverse and inclusive stories of men working toward their ‘best’ selves. Samson’s story in First Shave is a perfect example of that commitment because whenever, wherever, however it happens, your first shave is special,” said Pankaj Bhalla, brand director for Gillette and Venus North America.
“My dad always told me that whatever I do, I should be the best at it; and I wanted to be a part of this campaign because Gillette is encouraging everyone to be their best, just like my dad for me. My dad’s encouragement came from a place of love and gave me the confidence to express my true authentic self,” stated Samson Brown, Artist and trans advocate.
Agency: Grey Canada
Global Creative Chairman: Per Pedersen
Worldwide Creative Officer: John Patroulis
Chief Creative Officers: Patrick Scissons, Emiliano Gonzalez De Pietri, Helen Pak
Deputy Chief Creative Officer: Jeff Stamp
Executive Chief Creative Officer: James Ansley
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Producer: Sam Benson
EVP, Account Director: Brian Weston
SVP, Account Director: Elizabeth Gilchrist
VP, Account Director: Darlene Remlinger
Account Executive: Kate Beaman
Production Company: Skin & Bones Film Company
Director: Angie Bird
Director of Photography:Jackson Parrell
Executive Producer: Liane Thomas
Line Producer: Michelle Woodward
Editorial Company: Rooster Post Production
Editor: Izzy Erlich
Assistant Editor: Taylor McWade
Executive Producer: Melissa Kahn
Colourist: Andrew Exworth, The Vanity
Colourist: Conor Fisher, Alter Ego
Post Production: Fort York
Executive Producer: Sam McLaren
Flame Artist: Paul Binney
Sound Design: Cylinder Sound & Film
Sound Engineer: Cylinder Sound & Film
Executive Producer: Brad Nelson
Music Company: Asche and Spencer