Last year car insurer SafeAuto increased quote traffic by 116% and sales by 50% with an advertising campaign starring Fârnhäan, the confidently wrong AI device, and its fictional creator Dr. Greta von Blunk, a faux German scientist.
Now, in true tech fashion, Fârnhäan is taking on a new look and Internet of Things (IoT) line extensions pushed boldly by its creator in TV ads. Fârnhäan 2.0 ads introduce a fitness watch (Fârnhäan Fit), a "smart home" device (Fârnhäan Haus), and an aftermarket bluetooth-enabled "smart car" device (Fârnhäan Auto). Whereas the 1.0 ads featured Farnhaan in action – giving wrong answers to everything from what time it is to what’s in Baklava – Fârnhäan 2.0 ads star Dr. Greta proclaiming the power of Fârnhäan’s new forms.
In “Fit,” Greta claims Fârnhäan Fit can check your gall bladder function and send calories to your enemies, while putting your personal trainer out of work. In “Auto,” Greta touts Fârnhäan Auto’s “retinal scanner, drive through translator, and discreet encounters mode,” while the device directs a driver to the ocean when she asks where the nearest sushi restaurant is. In “Haus,” Greta claims the Fârnhäan smart home device can “keep you in the know 24/7,” while the device awakens its owner for a system check at 2AM.
In each case, an announcer interrupts, saying “that doesn’t sound right,” and invites viewers to check out SafeAuto to save upwards of 25% on car insurance.
The Fârnhäan advertising is the latest in a three-year campaign, including ongoing “Terrible Quotes,” that has more than doubled SafeAuto’s sales by juxtaposing nonsensical statements with the idea that SafeAuto will give you a good quote in three minutes – a play on the company’s ability to make easier a process that most consumers find uncomfortable.
Agency: Greatest Common Factory