Ultima Affinity: Grandi Dentro by Great Guns

Agency: Great Guns
Date: Apr 2020
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The undeniable bond between man’s best friend and their owners has been showcased in a touching new Italian campaign from pet food brand Ultima Affinity.

Creatively devised by Havas Milan, the series of films explores how our lives can be changed when we find a pet that truly connects with us.

The '#GrandiDentro' campaign includes a trio of cinematic films, directed by Great Guns’ Frankie Caradonna, that tell three unique stories of the powerful bonds between dogs and their owners.

One film focuses on Riccardo and his pet Rudy – who had originally been abandoned when he was a puppy. The second, Daniela – a volunteer in the dog rescue unit of Italy’s Civil Protection Department – and her Jack Russel, J. J and finally Beatrice and her dog Dexter. After experiencing a period of severe depression, Dexter came along and changed Beatrice’s life – teaching her to trust people, enjoy present moments, and combat her negative feelings.


Agency: Havas Milan / PROVIDENCE (Havas Group):

Deputy Executive Creative Directors: Aureliano Fontana, Bruno Vohwinkel

Senior Copywriter: Andrea Zanino

Senior Art Director: Pierpaolo Bivio

Junior Copywriter: Giulia Meggiolaro

Junior Art Director: Claudia Basile

Account Director: Elena Pozzi

Account Executive: Federica Usai

Producer: Giulia Atzori

Production Company: BASEMENT

Executive Producer: Francesco Crespi

Producer: Valeria Spilotro

Production Manager: Alessandra Rosso

Assistant Producer: Alice Bergamin

Director: Francesco Caradonna (represented by Great Guns globally, excluding Italy)

DoP: Mik Allen

Music: James O’Connell

Grading: Daniel Pallucca

Editing: Matteo Motzo

On set Photographer: Luca Ava

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