Ultima Affinity: Grandi Dentro by Great Guns
The undeniable bond between man’s best friend and their owners has been showcased in a touching new Italian campaign from pet food brand Ultima Affinity.
Creatively devised by Havas Milan, the series of films explores how our lives can be changed when we find a pet that truly connects with us.
The '#GrandiDentro' campaign includes a trio of cinematic films, directed by Great Guns’ Frankie Caradonna, that tell three unique stories of the powerful bonds between dogs and their owners.
One film focuses on Riccardo and his pet Rudy – who had originally been abandoned when he was a puppy. The second, Daniela – a volunteer in the dog rescue unit of Italy’s Civil Protection Department – and her Jack Russel, J. J and finally Beatrice and her dog Dexter. After experiencing a period of severe depression, Dexter came along and changed Beatrice’s life – teaching her to trust people, enjoy present moments, and combat her negative feelings.
Agency: Havas Milan / PROVIDENCE (Havas Group):
Deputy Executive Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Senior Copywriter: Andrea Zanino
Senior Art Director: Pierpaolo Bivio
Junior Copywriter: Giulia Meggiolaro
Junior Art Director: Claudia Basile
Account Director: Elena Pozzi
Account Executive: Federica Usai
Producer: Giulia Atzori
Production Company: BASEMENT
Executive Producer: Francesco Crespi
Producer: Valeria Spilotro
Production Manager: Alessandra Rosso
Assistant Producer: Alice Bergamin
Director: Francesco Caradonna (represented by Great Guns globally, excluding Italy)
DoP: Mik Allen
Music: James O’Connell
Grading: Daniel Pallucca
Editing: Matteo Motzo
On set Photographer: Luca Ava