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Oreo: Open up to wonder by Gravity Road & HeyHuman

Client: Oreo
Date: May 2016
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On Friday 13, Saturday 14 and Sunday 15th May, an ordinary shopping location at Westfield Stratford City was transformed, as shoppers were encouraged to embrace their inner child and Open Up to the world around them by a unique display of flying Oreo cookies.

Using cutting edge motion sensor drone technology, a live camera feed and sound effects, the Oreo cookies emerged from their giant packet and performed a unique choreographed routine every 15 minutes to passing shoppers.

Snapchat users were also encouraged to ‘Open-up to wonder’ by using a Snapchat Lens to immerse themselves in the world of the flying Oreo. On Saturday participants were invited to send in their snaps for a chance to be featured on the iconic digital outdoor screens at Piccadilly Circus. The screens were updated throughout the day to feature as many members of the public as possible. The dynamic link-up between the prime London digital outdoor space and Snapchat was a media first.

The experience at Westfield, in alignment with the Snapchat Lens, was designed to support the latest on pack promotion from Oreo, which asks consumers to simply open up a packet of cookies to discover if they are one of the lucky winners to win a wonderfilled trip to New York, and other prizes. Consumers have until 31 May to pick up a pack for their chance to win.

Credits

Additional Credits: Media Agency: Carat

OOH: Posterscope, Liveposter

Consumer PR: Hill & Knowlton